In this section
Privacy Notice – 15 December 2017
If you have any questions, please contact us at firstname.lastname@example.org.
What information do we collect and what do we use it for?
Personal information is any information that can be used to identify you. For example, it can include information such as your name, date of birth, email address, postal address, and telephone number as well as information relating to interests and activities.
We will use your data to:
- Provide you with the services, products or information you asked for
- Send you information about Aberdeen and Aberdeenshire we believe is most relevant to you
- Keep a record of your relationship with us
- Ensure we know how you prefer to be contacted
- Understand how we can improve our services or information
If you enter your details onto our online forms, and you don’t ‘submit’ the form, we will not retain the information that you have entered.
Building profiles and targeting communications
We use profiling and screening techniques to ensure communications are relevant and timely, and to provide an improved experience for those who are engaged with us. Profiling also allows us to target our resources effectively, so we don’t waste them, or your time. Understanding your interests and needs helps us to make appropriate requests.
When building a profile we may analyse geographic, demographic and other information relating to you in order to better understand your interests and preferences in order to contact you with the most relevant communications.
We will contact you to let you know about what’s on in Aberdeen and Abedeenshire, including relevant newsletters and event invites. We make it easy for you to tell us how you want us to communicate, in a way that suits you. We include information on how to opt out when we send you marketing. If you don’t want to hear from us, that’s OK. Just click unsubscribe, or let us know on email@example.com.
Where do we collect your information from?
We collect information in the following ways:
When you give it to us directly: You may give us your information in order to enter one of our competitions, sign up to one of our events, use the online itinerary builder, sign up to our newsletter, or communicate with us via the contact web form.
When you give it to us indirectly: e.g. by passing a member of staff your business card.
When you give consent to third party organisations to share your personal data with us:
This information depends on your privacy settings and the responses you gave the third party at that time.
When we collect it as you use our websites:
Like most websites, we may use “cookies” to help us make our site – and the way you use it – better. Cookies mean that a website will remember you. They’re small text files that sites transfer to your computer (or phone or tablet). They make interacting with a website faster and easier – for example by automatically filling your name and address in text fields.
We may also use Google Analytics to monitor web traffic, however this data is anonymised and we cannot identify individuals. You can find out more about Google Analytics here.
In addition, by using cookies and related technologies as described above, we also may permit certain third party companies such as Facebook Pixel to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). Facebook may deliver ads that might also place cookies and otherwise track user behavior. Facebook may use information about user behavior in order to provide customised advertisements across various services and products. In the course of providing these services, products or placing advertisements, Facebook may place or recognise a unique cookie on your computer, and may record information to these cookies based upon your activities on any of our Sites and/or Services and on third party websites. Facebook uses this cookie information according to their own privacy and security policies which you can find out more about here.
When someone you know refers you to us
On occasion, someone you know, for example friends, family or a business associate, may give us your name and contact details as someone who is likely to be interested in the services VisitAberdeenshire provides. We will contact you as soon as is practicable to do so and let you know we are processing your data in this way.
We take appropriate measures to ensure that the personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
Your information is only accessible by appropriately trained staff and contractors.
We may need to disclose your details if required to the police, regulatory bodies or legal advisors.
We will only ever share your data in other circumstances if we have your explicit and informed consent.
We never sell or swap any of your personal information.
Why we can collect your information and how you can tell us to stop
The legal basis for processing your personal data is your consent where you have provided this, and otherwise our legitimate interests. In the case of our legitimate interests to process your personal data we are required to ensure that our interests are balanced against any detriment you may face from our processing.
You have a right to ask us to stop processing your personal data in cases where we are relying on our legitimate interests, and if it’s not necessary for the purpose you provided it to us for (e.g. entering a competition) we will do so. You also have the right to withdraw your consent in cases where you have provided this. Contact us on firstname.lastname@example.org.
Third Party Links
Right of access
You have a right to ask for a copy of the information we hold about you and to have any inaccuracies in your information corrected. If you want to access your information, please contact us at email@example.com and for further information see the Information Commissioner’s guidance here.
How to contact us
252 Union Street
We really appreciate it if you let us know if your contact details change.