The Tour of Britain is a British sporting phenomenon. It has become the UK’s biggest free-to-attend sporting event, with 1.5 million spectators and still growing.
Some of the world’s best riders now participate - many of whom recognise Britain as one of the best places in the world to cycle, both from the perspective of a sporting challenge and in terms of having some of the most animated, enthusiastic spectators to be found anywhere.
Tour of Britain is coming to Aberdeen and Aberdeenshire in September 2020. With its global reach, this is your chance to put your company ﬁrmly in the spotlight, with one of the specially tailored sponsorship packages.
“This is a wonderful opportunity to showcase the stunning landscapes of our region to a global audience, attract spectators both locally and from afar to enjoy world-class cycling and to support our economy through hotel stays, or spending money in local shops and businesses.
“I also hope that the residents and business community of the North East get involved, either as spectators, through sponsorship or by getting involved in one of the many supporting events that we expect to take place during the event. This will be a truly celebratory event that will put the region firmly on the map as a destination for world class sporting events, tourism and business.”
“Securing the Tour of Britain is a sign of our ambition and determination as a Council to bring the biggest, best and most vibrant events to Aberdeen and the north-east. I have no doubt it will be a huge attraction to local audiences as well as bringing in visitors from throughout Britain and across the world.
“Through our Aberdeen 365 events strategy we have established a world class programme and this represents another fantastic addition to a calendar that is not only of benefit to local residents culturally but also to our economy by driving footfall and visitor spend. We look forward to welcoming the Tour of Britain and showcasing Aberdeen.”
“Following the success of the Tour Series’ visits there since 2017, we’re delighted that the final stage of next year's Tour of Britain will be heading to Aberdeen and Aberdeenshire.
“With its mix of stunning landscapes, historic architecture, passionate fans and gruelling terrain it promises to be a spectacular finale to the UK’s biggest bike race.
“It’s going to be a historic stage: the modern edition of the Tour has never been so far north before, so I’d like to thank everybody who has made it possible. Roll on September!”
“At Scottish Cycling we are thrilled to be welcoming the Tour of Britain to Aberdeen for the 2020 and 2021 editions of the race. We know that major events are key in inspiring more people to ride bikes in Scotland, therefore securing and staging elite racing in the north of Scotland is fundamental to achieving our ambition of developing a nation of cyclists. They are also a great way of bringing cycling clubs, schools and communities together, and inspiring the next generation of young riders!
"On behalf of British Cycling, I’d like to extend my congratulations to Aberdeen & Aberdeenshire on being selected as the host destination for the finish of the OVO Energy Tour of Britain.
“Over recent years the Tour has grown almost beyond recognition, benefiting from the huge surge in the popularity of cycling, and is now firmly recognised as a cornerstone of the British sporting calendar. Aberdeen has done a wonderful job in staging rounds of the Tour Series in the past few years, and will once again provide a fitting backdrop as the OVO Energy Tour of Britain concludes there next year.”
The Tour of Britain is a world class cycling event which will showcase our wonderful city centre and surrounding region on a fantastic platform.
Events of this scale, which will undoubtedly draw in huge crowds, are of vital importance to the city and this will be a great opportunity for people from across the country and beyond to visit this great city of Aberdeen and the wider splendour of the north-east.
Aberdeen has truly become that renaissance city, what with the combination of some truly inspiring capital investments such as P & J Live and the Aberdeen Art Gallery, along with our ever-growing cultural offering, the city has a lot to be proud of and will be a great host.