Head of Tourism Development
Yvonne Cook is our Head of Tourism Development and leads on our destination and industry development initiatives. She also looks after our travel trade promotion and business engagement.
She joined our team in 2018 from RGU where she was Project Manager of the award-winning Talent Exchange project. Yvonne has spent most of her career in tourism; latterly in several head of department roles at VisitScotland in partnership development, business products and services, and strategic development of quality assurance schemes. Yvonne also worked in area tourist boards in the North-east in a variety of roles including stakeholder management, membership services, marketing, development and information services.
Yvonne is an Aberdonian, a languages graduate of the University of Aberdeen and has even worked and studied in Germany! She is a self-confessed ‘foodie’ and is passionate about our famous local produce.